Read The full article Here: https://golfbusinessnews.com/news/sponsorship-and-events/last-months-plastic-bottle-is-todays-polo-shirt/
ReVend Group partnered with Reborn Clothing to produce merchandise for The Aramco Team Series.
The innovative new tournament is showing that it is not just thinking big in how it can help grow women’s golf and inspire its next generation of players, but also in how it can ensure zero net emissions from event to event and eliminate any carbon emissions generated by hosting the four mega-LET weekends in four different locations.
One of the ways that is being done is through a partnership between the tournament and sustainable fashion company, REBORN.
Born out of London, REBORN gathers used plastics – from plastic bags to golf tees, and everything in-between – and use their own shredding device to whittle the waste material down into small black pellets.
With these pellets, they then manufacture almost any type of garment: from t-shirts and polo-shirts, to jackets, trousers and hats.
In working with the Aramco Team Series, the REBORN team – led by founder Zak Johnson – know before each event what plastics are expected to be used in what amounts over the course of the weekend, from on-course water bottles to supplier packaging. With that, they then plan for the next event on the series, calculating exactly how many different clothing items they will be able to produce.
In this case, at the Aramco Team Series – Sotogrande, currently taking place on the south Spanish coast, just over a month after the London leg.
As a result, the event’s ground support staff and amateurs playing in the Aramco Team Series’ innovative new format are decked out in no less than 1,200 polo-shirts all made using plastic waste gathered in London just four weeks ago – 19,200 bottles (i.e. 307kgs) plastic, to be precise!